It’s a KFC LP.
Continuing a running of unique marketing gambits, the fried chicken chain has just released a promotional album written, performed and being developed by comedian Fred Armisen.
The Nashville Hot record, which fans can hear at NashvilleHotRecord.com, celebrates the re-release of the chains spicy Nashville Hot Chicken.
Our fans are so passionate about KFC Nashville Hot Chicken, that weve actually defined a record for selling the most Nashville Hot Chicken ever, KFC US Chief Marketing Officer Kevin Hochman said in a press release. So making a lathe-cut record was the next perfectly logical , non-crazy thing to do. Clearly.
Just 125 copies of the record were produced– although an unspecified amount have been placed in 14 record stores around the country, just waiting for music-loving chicken fans to find. Appearing for the real deal record? A listing of store locatings is available online.
The release of the Nashville Hot record, the restaurant says, pays homage to the Colonels tradition of producing his own albums while promoting the restaurants chicken. In the 1960 s, KFC released a variety of records featuring an array of genres.
In 2016, the fast-food chain has been on a roll with a spate of unusual marketing campaigns.
In August, KFC released a limited-edition sunscreen to prevent fans from becoming extra crispy while taking in lights. That lotion was designed to reek like a mix of the chains famous 11 herbs and spices, petroleum and chicken. The SPF 30 cream quickly vanished from the restaurants website amid high demand and wound up going for around $80 a pop on eBay.
And in October, the chain unveiled a new campaign featuring Mad Men star Vincent Kartheiser as Colonel Sanders. Playing the heartthrob Nashville Hot Colonel, Kartheisers promotion also supported the comeback of Nashville Hot Chicken to the chains menu.
KFC launched its version of the popular regional chicken dish back in January and says it will be on the menu through April due to popular demand.