Sex Dust- ‘an etheric potion from the cosmos to save the human race’

Sold out on Gwyneth Paltrows Goop, the $60 powder claims to have primordial aphrodisiac powders. But will it really induce your smoothies fruitier?

Name : Sex Dust

Appearance: A little brown jar filled with 2oz/ 56 g of powder.

Available from: Gwyneth Paltrows goop.com.

Price: $60/42.50

Thats a lot of money for not very much powder. What does it do ? Well, it calls itself an aphrodisiac warming potion. Sounds good! How does it work ? Basically you dissolve some in a drinking. Then the dust is designed to stimulate and cultivate sex flow in both men and women send sensitivity and power to all the right places, supporting primordial energy and vital essence.

Fantastic! Just got a couple of quick questions before we begin our three-day bonk binge. What actually are sex flow, primordial energy and vital essence? Oh, theyre just some deeply scientific things that the manufacturer, Gwyneths friend Amanda Chantal Bacon, likes to talk about.

Gwyneth
Gwyneth Paltrow with some of her products. Photo: BFA/ REX/ Shutterstock
Right. And people will spend $60 on this stuff, will they ? It seems so.
Sex Dust is currently out of stock on Goop, even though a lecturer in human nutrition at Reading University is described as instead sceptical about its efficacy. The products hurl a lot of Chinese medicinal products together for which the evidence is primarily anecdotal, Dr Danny Commane told wired.co.uk, after casting an eye over other Moon Juice products. And Moon Juice is ? Its Bacons very funny company, a cosmic beacon for those working attempting out beauty, wellness and longevity which sells miraculous lifestyle tools to rich people in California. This week Moon Juice recommended to build an actual shrine to their products. Create a simple altar to honour them out in the open, it tells, to encourage sprinkling, nibbling and blending with whimsy of the spices, herbs and petals.

Surely they also offer a good evidence-base for their claims? Not really. To be fair, its hard to give an evidence-base for statements such as: I like to think of Moon Juice as an etheric potion that is coming from the cosmos to save the entire human race.

Yes . The closest they get is a mention of Bacons own transformative experience backed up by extensive blood tests, the scrutiny of several physicians, renewed impressions of vitality, and a shift in my personality, immunity, appearance and thought.

I think wed all get renewed impressions of vitality if we could shift 2oz of dust at 40 quid a period! I think so, too.

Do tell : Theres one hypno-birthed every minute.

Dont say: Is that why the NHS still expends millions on homeopathy?

Read more: www.theguardian.com

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