What is ‘pumpkin spice, ‘ anyway? And why do we crave it?
( CNN) Each autumn, as foliages turn golden and the crisp autumn air carries the perfume of pine, Catherine Franssen waits for her husband to bring home the most recent pumpkin spice-flavored concoction he has discovered at the grocery store.
“My husband — whose favorite tart is pumpkin; he’ll eat it year-round — guesses the pumpkin spice furor is funny and brings home all sorts of odd pumpkin spice items to try, ” said Franssen, deputy prof of psychology and director of the neurostudies minor at Longwood University in Virginia.
“I believe I objective up feeing the entire box of pumpkin-spiced Cheerio last year after the rest of the family savoured and disowned, ” she said. “They were pretty good.”