The annual calendar has long celebrated nudity, but recently a marked change in the subjects and the route it is shot depicts its moving in a new direction
In one image, Nicole Kidman gazes soulfully into the lens, her pale eyes smudged with eyeshadow. In another, Kate Winslet sits at a table, leaning into her cupped hand, a dark cardigan around her shoulders. And in a third, we find Uma Thurman laughing as her hair is taunted into place, a chunky rib-knit roll-neck framing her jaw.
It could be a series of candid analyzes taken for Vanity Fair, or an expensive advertising campaign created to appeal to an aspirational fortysomething girl like me. But its none of the above. This, somewhat curiously, is the latest incarnation of the Pirelli calendar, annually produced by a tyre company and which also includes Charlotte Rampling, Helen Mirren, Julianne Moore and Lupita Nyongo among its roll call of subjects.
It marks a change in direction for the calendar which historically has use provocative images. Whats more, it follows last years U-turn which was heavy on jokes and again, a roster of women who were more diverse than ever before, which suggests this new direction might be here for good. Both are in stark contrast to previous Pirelli calendars where nudity was the norm, and an acceptable form of soft porn has been celebrated in various guises by acclaimed image-makers such as Helmut Newton, Richard Avedon, Herb Ritts, Norman Parkinson and Terry Richardson and Mario Testino. This year, 53 years after it first launched, we have Peter Lindbergh championing a very different kind of sexuality.
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