How the creator of ‘Dilbert’ became the hero of the Trump subreddit

April 19, 2017

You likely werent looking for fringe social commentary in the funny papers. But readers of Dilbert the serialized comic that has been initiated skewering cubicle culture long before Office Space and The Office noticed an odd topic operating through the recent work of its inventor, Scott Adams.

Adams derision of so-called social justice warriors is not a new development. As any reader of his blog knows, Adams has frequently and adamantly criticized feminism and feminists for what he recently dubbed in a post The Humiliation of the American Male in 2016.

Of particular interest in Adams latest blog entry is a harmless Cascade ad featuring a spouse blaming her husbands dish soap buy. Adams spins this commercial to entail a Trump victory in November is imminent because Melania never asks Donald to go back to the store because hes too dumb to buy the right kind of soap on the first try.

The connection comes from Adams second act in American public life as an oracle of kinds to men rights activists, alt-rightists, and Trump advocates.( So much so, someone created a parody Tumblr called MRA Dilbert, which takes Adams’ musings and combinations it with his art .) In his self-titled blog , Adams has personally developed the theory that Trump is a master persuaderor, more succinctly, a clown genius. Adams does not endorse Donald Trump for presidenthe publicly endorsed Hillary Clinton for my personal safety, because I live in Californiabut his theory of why Trump has developed such a following has earned Adams his own loyal horde.

Any visit to / r/ The_Donaldthe pro-Trump subreddit with over 168,000 subscribers that is slowly taking over Reddit at largereveals the true power of Adams words. On the subreddit, where he is popularly known as Based Scott Adams, the cartoon strip artist is seen as a oracle and barbarian, opposing a perceived onslaught of limitations brought on by political correctness.

Part of the reason for Adams fame among Trump advocates is his theory that Trump, despite how things might appear, is actually a shrewd and hyper-intelligent manipulator of the media and big audiences. In what he calls the Master Persuader Theory, Adams posits Trump and other figures( like Bill Clinton and Steve Jobs) have influenced big mobs through mass hypnosis, permitting people to project onto him their own hopes for a candidate.

Trumps vagueness on policy and detail is a conscious choice, according to Adams. The empty spaces are provided for you to fill them in with whatever you think is a good notion, ” he told. “For a skilled wizard, the less he tells, the more you like it.

Adams feelings qualified to make these assumptions, because he says he too is a master persuader. Have you ever wished to know why Dilbert has an uncommon first name , no last name, a nameless boss, and he works for a nameless company, stimulating nameless products, while living in a nameless city? asked Adams. Thats hypnosis. By omitting those details, I allow the reader to better feel some version of Thats me!

Image via MRA Dilbert/ Tumblr

In an AMA a few months ago, Adams said that many Trump advocates are aware the candidate is trying to persuade them and they don’t seem to intellect. If you don’t like the persuader or the message, you seeit as manipulation, suckering, conning, lying, and general evil, told Adams. But if you think the only objective is to make America great( again ), you see it as leadership.

And the idea that Trump is disguising himself as a blowhard, red-meat conservative permits his voters to forgive themselves for simply liking him. And not just liking his personalityTrump often wins big phases with/ r/ The_Donald for his supposed humour and alpha male demeanorbut liking him because he often speaks out against women and the marginalized.


Reddit has long overflowed with men who believe feminism and feminists are distinctly harmful forces in American life./ r/ MensRights and/ r/ TheRedPill have both been cited by the Southern Poverty Law Center as thick with misogynistic attacks that can be astounding for the guttural hatred they carry. Reddit has banned some its most vile content, including the inflammatory/ r/ beatingwomen, but the misguided and hateful notions behind these communities still flourish on the site today.

So it’s not a astonish that Reddit, especially/ r/ The_Donald, became the breeding ground for Adams’ “Trump is a genius” doctrines, where Trump is hailed as an alpha male and non-Trump advocates are quickly labeled cucks( as in cuckhold” ). Where these men endlessly defend the notion females are just asif not moreprivileged than men. And where they find themselves to be the best guardian of women when they accuse Muslim refugees of mass rape.

Adams’ recent forays into men rights talking phases are not a new development, however. Back in 2011, Adams wrote on his blog that rape was a natural instinct for men: If a lion and a zebra show up at the same watering hole, and the lion kills the zebra, whose defect is that…in other words, men are born as round peg in a society full of square holes.

Hes also compared females asking for equal pay to children asking for candy. Women are treated differently by society for precisely the same reason that children and the mentally handicapped are treated differently, he wrote.

“Adams and his acolytes want to believe they couldnt be attracted to simple, hate-filled ideologies, so they call Trump, the most vocal supporter of such notions, a genius.”

Which are of-cited concepts of the men’s rights motion and, indirectly, the Trump campaign. When Trump slurs out, The females have it better than we do, folks, the crowd hoots.Supporters of Trump, of Adams, of men’s rights, assure themselves as living above the common stratum of the average person. This is the notion of the red pilllike Neo in The Matrix , theyve ascended to reality while the rest of us fall for the illusion.

Because Trump himself refuses to intellectualize his dislike for women and minorities, his supporters do it for him. Like Adams’ posts, pro-Trump forums are filled with lengthy edicts by wannabe Warren Farrells and Herb Goldbergs looking to refute the existence of male privilege. Confirmation bias becomes a way of life, as anecdotal proof becomes concrete proof, and dish soap commercials become hard proof that the world is out to strip men of their ability to be men.

Adams is a participant in the men’s rights motion, whether he acknowledges it or not. He might call mens right activists a bunch of pussies and claim to not support Donald Trump, but he also dismisses Trumps strong talk on immigration and Muslims as hyperboleyet another tool of master persuaders, among which Adams counts himself. Or he tells Trump’s foes are simply misstep about the candidate’s misogyny and intolerance because has proposed no racist policies and he has no racist is acting in his pastexcept for this one and this one and this one and these 10.

Adams and his acolytes want to believe they couldnt be attracted to simple, hate-filled ideologies, so they call the most vocal supporter of them a genius. Because otherwise, they’d must acknowledge that the only people theyre persuading are the ones who already believe in such hatethemselves.

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