The rise and rise of Calvin Klein underwear
Calvin Klein logod underwear has been a consistent hit for the past 25 years with no signs of abating sales of womenswear are also on the up. Why do we love the branded waistband so much?
Stealth wealth is a noble notion, but as Calvin Klein the American decorator who turned underwear into a status emblem, and by proxy, its wearers into sex symbols once said: The only style to advertise is by not focusing on the product. And lo, the logoed underwear was born.
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