Whoopi Goldberg launches line of pot products for women with period ache

February 14, 2017

Under Whoopi& amp; Maya partnership, The View cohost offers marijuana-infused products to reduce and alleviate ache and cramps during menstruation

Whoopi Goldberg has the answer to menstrual cramps: medical marijuana.

The actor and cohost of the talkshow The View launched a new line of medical marijuana products designed specifically for women. The company, a joint partnership with the edibles maker Maya Elisabeth, is called Whoopi& Maya and will offer marijuana-infused products intended to reduce and alleviate ache and cramps from periods.

Goldberg is the latest of a growing group of celebrities to become ganjapreneurs, as the medication has been decriminalized in several US countries. In 2014, Bob Marleys family teamed up with a private equity firm to launch the worlds first international marijuana brand Marley Natural and last November, Snoop Dogg launched the cannabis brand, Leafs by Snoop.

Unlike the other companies, Goldbergs line is focused on combating period ache, which ranges from slight inconvenience in some girls to total agony in others.

I want to go nice and slow with this. I dont want this to be a joke to people. Its not a joke to women, Goldberg told USA Today.

Although medical conditions like dysmenorrhea or endometriosis are linked to severe period ache, vast numbers of women are under-treated for or undiagnosed with these issues. Conclusive research on conditions that cause debilitating period ache does not currently exist due to persistent absence of funding. Research on the added benefit of medical marijuana is also sparse, largely because the federal government curtails it. Only recently have researchers begun trials to look at the potential benefits of medical marijuana for people living with PTSD and seizures.

Goldberg, who said her daughter and granddaughters inherited my horrific menstrual cramps, told Glamour that she spoke to several humen in the industry about developing medical marijuana for period ache. All the men dismissed her.

They always came back with: Thats too niche a market, she told. Its like, half of the planet is not a niche marketplace! Most guys dont have any idea what a period is or how it runs. Its like, Theres a vagina, and theres an egg …

Goldberg has personal experience with medical marijuana, and tells using the medication in a vaporizer has greatly soothed the symptoms of her glaucoma-induced headaches. Writing about her experiences in columns for the Cannabist, the Denver Posts marijuana blog, Goldberg has been public about her marijuana use and has advocated for the legalization of cannabis.

Whoopi& Maya received financial backing from three friends and family members and Goldberg will serve as chairwoman, she told. The company will sell four cannabis infused products under its brand: a balm, a tincture, sipping chocolate and a bath soak.

This is a great introductory line to first-time cannabis users because two of the items are topicals, which dont get you high, Elisabeth told Glamour. And one product, the cocoa, can be made merely with CBD, which is a very subtle but powerful mood elevator that helps with nervousnes and depression, and is an anti-inflammatory.

The products, whose prices have not yet been established, will only be available in California to people with medical marijuana cards. As marijuana is illegal at the federal level, the Whoopi& Maya products wont be available in other states.

Goldberg said she is not interested in establishing a recreational cannabis company for people to get high.

This is a nice, quiet style that I can be part of this, she told. It had to help people if I were going to be involved.

Read more: www.theguardian.com

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