WTF! A Company Is Trying To Launch Coffee For Dogs — But Is Calling It ‘Rooffee’

Coffee for dogs now exists, but it’s actually the name of the company that’s straight-up shocking.

Shoo founder Agota Jakutyte announced “Rooffee,” a coffee for all mammals, in a press release on Wednesday. Seriously, that’s what it’s called.

While the U.K. based businesswoman seemed unaware that “roofies” is a term for date rape drugs, this is when a little marketing research could have gone a long way.

Agota told BuzzFeed in an email:

“Honestly, I never faced this terrible thing [roofies] in our country. My first and the main intention was to show the roots and coffee connection and unfortunately, I haven’t googled it :). Probably I’m too busy with my shelter dogs and entrepreneurship :).”

It still needs funding, but the entrepreneur did say she’d change the name as not to offend anyone.

Considering the response on Twitter (see below), that’s probably for the best:

And if you’re curious about the coffee that’s safe for mammals, it’s:

“A herbal biohack to power you and your dog. Roots of the herbs are all natural source of minerals, vitamins, carbohydrates, fats, and proteins which help to boost the immune system, detoxify the body and nourish it.”

Would you buy Rooffee for your pup??

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